Tata Global Beverages is today an integrated beverage business that has set out on a journey to become a global leader in branded 'good for you' beverages through innovation, strategic acquisition and organic growth. With over 200 years of history in the beverage market and a heritage of innovation and development, Tata Global Beverages has successfully evolved from a predominantly domestic Indian tea farming company to become a marketing and brand focused global organization with a portfolio of strong brands.
The group's annual turnover is US$1.5 billion (FY 2009/10) and it is the second-largest player in tea in the world. Its global expansion is highlighted by the fact that over 65 per cent of the consolidated revenue originates from markets outside of India. The group maintains a strong focus on consumer brands; more than 90 per cent of turnover is delivered by its branded products. Over five years ago, nearly all the group's turnover came from tea interests, but now the figure is nearer 71 per cent, underpinning its successful diversification strategy and giving it a leadership position in the 'good for you' beverage space.
Formerly known as Tata Tea, the business diversified and expanded significantly over the last decade. Tata Global Beverages now employs around 3,000 people with a significant presence in over 40 countries worldwide. It recently opened its new corporate headquarters, located in the UK (Uxbridge, West London). The group is now making strong strides towards its mission of life-enhancing sustainable hydration with the recent JV agreement with PepsiCo in the area of non-carbonated ready-to-drink beverages, focused on health and enhanced wellness and the acquisition of a stake in ActivateTM, a performance beverage and bottled water company in the United States.
With innovation and excellent at the heart of everything it does, Tata Global Beverages has a stable of leading global and regional brands. In the US, the business is best known for Eight O'Clock Coffee, Good Earth and Tetley.
Eight O'Clock Coffee
Eight O'Clock Coffee claims to put 'a century and a half of experience in every bag' – its roots in coffee reach back to 1859 when the Great Atlantic and Pacific Tea Company first began trading.
With a range of flavours including original, 100 per cent Colombian, hazelnut, decaff and 50 per cent decaff, the brand has recently launched Eight O'Clock Coffee Metabolism BoostTM Performance blend which could help to enhance the body's own metabolism.
For generations, millions of coffee lovers have enjoyed the fresh, high quality of Eight O'Clock Coffee in the comfort of their own homes.
To know more, visit http://www.eightoclock.com/
Currently market leader in both the UK and Canada, the brand's range also extends to Extra Strong tea, for that fuller flavor, and 'Infusions' – a liquid 'Real Brew' tea mix for water, created exclusively for the Canadian market. Building on its strong base, the Tetley brand continues to develop a broad range of new and exciting teas to suit all cultures, tastes and moods in a variety of formats around the world.
The brand has also recently announced that all of its tea used globally will come from Rainforest Alliance-certified farms by 2016, which will have a significant impact on both the Tetley brand and the global tea sector.
To know more, visit http://www.tetley.com/
One of the first American herbal companies and a leader in specialty tea, Good Earth focuses on exceptional taste and quality. This is supported by a deep commitment to nutritional goodness and sustainability, which is driving the brands reputation as ethical market leader. The 100 per cent GM free range of healthy specialty and herbal teas, sourced from organic and natural ingredients, are packaged in recycled packaging and unbleached teabags which are kinder to the environment. Good Earth is on an ambitious journey to further reduce its carbon and water impact, source 100 per cent sustainable packaging and push the boundaries with ethical sourcing on every product within the range.
Good Earth continues to grow in the US with ambitious plans to develop into an ethical food and beverage brand across the globe and has recently launched in Canada and the UK.