September 06, 2018

Maxim Integrated partners with TCS on CRM sales transformation to accelerate business growth

Tata Consultancy Services implements state-of-the-art cloud CRM platform to foster agile sales environment for leading integrated circuit manufacturer

San Jose | New York | Mumbai: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, today announced that it has successfully completed a CRM-based sales transformation program at Maxim Integrated Products, Inc (NASDAQ: MXIM), a leading global manufacturer of analog and mixed-signal integrated circuits.

In order to create a sustainable competitive edge in the dynamic and complex semiconductor ecosystem, Maxim needed a streamlined and agile digital sales process to maximize its sales velocity. Maxim partnered with TCS to design a cloud-based, collaborative, intelligent and automated platform on the Microsoft Dynamics 365 CE to achieve this sales transformation.

TCS and Maxim reimagined the semiconductor ‘Design-In to WIN’ sales processes to empower Maxim’s sales teams to tie their go-to-market approach tightly with their customer’s needs, improving the customer experience. The simplified and integrated sales processes resulted in business agility and speed, and transformed Maxim’s CRM into a system that engages with customers, maximizing return on investment. In addition, the solution enabled globally dispersed sales teams to effectively collaborate, resulting in higher sales productivity through automation, improved data quality and accelerated sales cycles.

“TCS used its expertise in design thinking and digital transformation capabilities to enable a highly collaborative and agile sales environment for Maxim’s global sales teams,” said V Rajanna, senior vice president and global head, technology business unit, TCS. “Leveraging our strong experience on Microsoft Dynamics 365 CE, we developed a best-in-class design, providing a robust, flexible and scalable system for Maxim. We look forward to continuing our partnership with Maxim in their exciting journey ahead.”

“Our CRM implementation was aimed at streamlining end-to-end sales and marketing processes by implementing a nimble, unified and efficient platform to engage with customers,” said Walter Curd, vice president, IT, Maxim Integrated. “TCS presented Maxim with a cloud-based, intelligent environment based on Microsoft Dynamics 365 CE, and the automation so far has demonstrated the parameters we felt were essential to help our company’s sales force achieve its transformation goals.”