October 17, 2017
TCS recognised as a leader in life sciences social media analytics
New York | Mumbai: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organisation, has been recognised as a leader in life sciences social media analytics in the IDC MarketScape Worldwide Life Science Social Media Analytics 2017 Vendor Assessment.1
As per the report, “TCS possesses considerable resources to support its global customers, and it was rated highly by social media analytics customers for account management and overall value.”
“Progressive life sciences companies are using social media to engage with the end-user community and better understand how their brand and products are perceived,” said Debashis Ghosh, president, life sciences, healthcare, government and energy business group, TCS. “Our leadership positioning in social media analytics is an outcome of our deep domain expertise, continuous focus on innovation and investments in building digital solutions that help customers across the life sciences value chain to achieve superior business insights.”
TCS offers this sector a full set of services spanning consulting, IT, KPO, BPS, infrastructure and engineering services. In recent years, there has been significant demand from life sciences companies for TCS’s digital solutions, such as the Advanced Drug Development Suite, to help them become more agile, accelerate drug discovery, accentuate manufacturing productivity, and amplify sales and marketing effectiveness.
“Life sciences companies are looking for vendors with industry-specific expertise, strong customer references and proven experience delivering measured value to drive their digital transformation. TCS, with its strong domain expertise, considerable artificial intelligence and cognitive computing capabilities, is strongly positioned to drive this transformation,” said the report's author, Michael Townsend, research manager for IDC Health Insights Life Sciences Commercial Strategies.
TCS’s thoughtfully designed social media analytics solutions use a combination of big data analytics, cognitive technologies and cloud to analyse large volumes of end-user communication data from social media channels. This helps to assess brand perceptions, end-users’ unmet needs, adverse events and competitive intelligence.
“Our social media analytics solutions are an essential part of the digital transformation journey for many of our life sciences customers, using the power of such technologies to gain actionable insights that result in greater responsiveness to end-user requirements and agility in the marketplace,” added Mr Ghosh.
1IDC Marketscape - “Worldwide Life Science Social Media Analytics 2017 Vendor Assessment,” by Michael Townsend (IDC #US40511016), August 2017