January 17, 2018

TCS expands partnership with Shure to establish global development centre

Tata Consultancy Services to support Shure’s new cross platform and mobile enabled software to improve customer experience

Chicago | Mumbai: Tata Consultancy Services (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organisation, today announced the expansion of a strategic partnership with Shure Incorporated, a world-renowned audio equipment manufacturer.

As a part of this collaboration, TCS has established a global development centre to help build cross-platform and mobile enabled software for Shure's leading edge audio technology and solutions for an exceptional end-user customer experience. TCS already plays an important role in the assurance and end-to-end system integration testing of some of Shure’s new product lines, and Shure will now have the capability to leverage TCS’ Innovation Labs and expertise in digital technologies including IoT and cyber security to create secure, scalable, and differentiated audio products and solutions.

V Rajanna, vice president and global head, technology business unit, TCS, said, “The establishment of a dedicated global development centre and innovation labs will bring together talent, tools and frameworks, enabling Shure to adapt their current offerings and launch new products harnessing the potential of new transformational digital technologies. We are excited to expand our relationship with Shure as a strategic engineering services partner.”

Dr Avi Vaidya, CTO and executive vice president, Shure, said, “Our expanded collaboration with TCS will allow us to complement our core team and create innovative new product offerings more efficiently by leveraging TCS Innovation Labs to better serve our global customers. TCS’ emphasis on customer focused account teams and digital solutions is in alignment with Shure’s business strategy. We look forward to the future of our collaboration with TCS.”

The TCS collaboration has provided Shure the agility and scale for software solutions for over five years and will help continued innovation into the future.