March 01, 2017
Tata Global Beverages and Keurig Green Mountain announce expanded partnership agreement
Mumbai: Tata Global Beverages (TGB) and Keurig Green Mountain, Inc. (Keurig) today announced a multi-year expansion of their successful partnership for the manufacturing, sales, licensing and distribution of the Eight O’Clock® coffee and Tetley® tea brands in K-Cup® pods for use in Keurig® brewers. The renewed long-term agreement allows for the continued success for the brands through in-home and away-from-home channels, as well as on Keurig’s consumer direct websites, www.keurig.com and www.keurig.ca, throughout the US and Canada.
Ajoy Misra, MD and CEO, TBG, said “This agreement underscores TGB’s focus on growth through strategic alliances and category expansion. This move will help our continued growth in the pods category in USA and Canada. Eight O’ Clock and Tetley are key brands in the TGB portfolio and the partnership with Keurig, a leader in single serve brewing systems, is a winning combination, which meets the consumer’s need for quality and convenience.”
The choice of coffee-loving Americans since 1859, Eight O’Clock coffee is well known for its full line of 100 percent Arabica coffee varieties in retailers throughout the country. Over 150 years later, Eight O’Clock is as fresh as ever, competing in the fast-growing, high-quality, and ultra-convenient world of single serve coffee with Eight O’Clock coffee K-Cup® pods.
“We are excited to continue to support the Eight O’Clock coffee and Tetley tea brands as part of the Keurig family,” says Mark Wood, chief business development & partners officer at Keurig. “By continuing to strengthen our relationships with popular coffee and tea brands and valued partners like Tata Global Beverages, we can continue to provide an unsurpassed range of high quality beverage choices and taste profiles and benefit all participants in the Keurig system – including our consumers, customers and our extensive family of licensed partners.”