April 18, 2013

Tata group’s First Book For First Nations Children Initiative: Schefferville area students to receive new books through Tata-First Book partnership

  • Schools in Schefferville and Kawawachikamach to host a reading event supporting children’s literacy
  • Employee volunteers from Tata Steel Minerals Canada to participate

Schefferville, Quebec: The Tata group announced today that it will donate 10,000 new books to school children in the local First Nations Communities of Northern Quebec-Labrador. The gift is Tata’s second donation in Canada and marks Tata’s continued partnership with First Book, an award-winning non-profit organization that provides new books to children in need. The first donation took place in southern Ontario, where 10,000 books were donated to schools in October 2012.

The event to be held on April 18, 2013 is part of Tata Steel Minerals Canada’s larger book distribution program in partnership with First Nations Communities to be launched in the broader northern Quebec-Labrador area. The program will enhance resources available to the younger generation and serve as a building block for their long-term academic and professional development. Employees from Tata Steel Minerals Canada will join representatives from Tata Sons and First Book at École Kanatamat in Schefferville, QC and Jimmy Sandy Memorial School in Kawawachikamach, QC. Employee volunteers and students will share the new books by reading in lively groups. Each student will receive two new books to start their personal library.

“The Tata group has a longtime commitment to supporting education and we are delighted to continue this work with young people in the Canadian communities in which we operate,” said B Muthuraman, vice chairman of Tata Steel. “We remain proud of the growth and success of our partnership with First Book, which has helped us bring hundreds of thousands of books to children across North America.”

"The Tata group’s First Book For First Nations Children Initiative, which was brought today to northern First Nation communities, demonstrates TSMC’s commitment to support the endeavors which are aimed towards improving education for First Nation children," concluded Rajesh Sharma, CEO and managing director for Tata Steel Minerals Canada.

Tata established its partnership with First Book in December 2007 and has since distributed approximately 200,000 books valued at over $1.3 million to children in the United States and Canada.

“We are thrilled to be part of this unique Tata initiative in Schefferville, Quebec. First Book Canada and our US counterparts are all about access to brand new books for children from disadvantaged families,” said Tom Best, executive director of First Book Canada. “Those of us living in large urban centers forget just how difficult it is for so many Canadian children and their families, including First Nations families, to obtain age appropriate books in the more remote parts of this country. The Tata group of companies have been compassionate partners in helping to change that.”