September 26, 2014

Tata commemorates International Literacy Month with gift of 20,000 new books to Ontario school children

  • Tata to bring truckload of books to local community through First Book’s “Books on Wheels” program
  • Employees from four Tata companies to help unpack, sort and distribute books as part of two-day “Tata Engage” volunteering event

Mississauga, Ontario: The Tata group of companies today announced a gift of 20,000 new books to Ontario school children. In celebration of International Literacy Month and the start of a new school year, Tata will partner with nonprofit social enterprise First Book Canada to participate in a “Books on Wheels” program. Through this program, Tata and First Book Canada will bring the “Tata Truck of Books” to children in Ontario.

As part of “Tata Engage,” a volunteering campaign designed to encourage Tata’s global workforce of over 500,000 employees to donate time and expertise to help community members in need, Tata will host a two-day employee volunteering event on September 26-27 in Mississauga, Ontario to distribute the 20,000 gifted books.

The “Tata Engage” employee volunteering event will kick off on Friday, September 26 when the 18-wheeler “Tata Truck of Books” will arrive at Critical Path Couriers Ltd. Volunteers from four Tata companies, including 50 employees from Tata Sons, Tata Consultancy Services (TCS), Tata Global Beverages, Tata Communications and Jaguar Land Rover will transform the space into a room full of high-quality, brand new, books for children in the area. On Saturday, September 27, the volunteers will greet local educators and assist them in hand selecting books for the children they serve.

“The ‘Tata Engage’ campaign has shed light on the strong interest in volunteerism among our employees,” said James Shapiro, Resident Director, North America at Tata Sons Limited. “Our partnership with First Book and First Book Canada has brought us the opportunity to not only show our continued support for children’s literacy in Ontario, but to create a great volunteering event allowing our employees to engage more deeply with their community.”

“Volunteers from Tata companies across the Greater Toronto Area have truly joined forces in support of First Book Canada today,” said Tom Best, Executive Director, First Book Canada. “Through their financial support and by having so many spirited Tata employees volunteer their time on both Friday and Saturday, we have been able to direct thousands of new, high quality books into the hands of children across the GTA. With Tata’s support, we’re making a meaningful impact in the lives of children, many of whom will be receiving their very first book.”

This is Tata’s fourth gift of books in Canada, and the third in the Greater Toronto Area. Tata has also gifted books in Quebec, Newfoundland and Labrador for a total of more than 50,000 books. Tata established its partnership with First Book in the United States in December 2007 and has since provided close to 350,000 new books, valued at approximately $2 million to children across the U.S. and Canada.