May 02, 2012

Taj InnerCircle sweeps the prestigious Freddie Awards, wins in three major categories

Mumbai: Taj InnerCircle, the frequent guest program of the Taj Hotels Resorts and Palaces, was awarded Best Hotel Program of the Year, Best Redemption Ability and Best Customer Service at the 2012 Freddie Awards held in New York on April 26, 2012. Taj InnerCircle won this award for the Middle East, Asia and Oceania region. Freddie Awards was introduced in 1988 and honors excellence in frequent travel programs.

Guests speak
“Wow, wonderful to know that the Taj InnerCircle loyalty program has won the Freddie Awards. I am the first privilege member of Taj. They always deliver on their promise.” - Dr Dadi Balsara, chairman, Perfumes of Singapore

“Taj InnerCircle, according to me, is one of the best hotel loyalty programs. Am glad that it is consistently being recognized as one on a global scale.” - Vinod Sethi, MD and chairman, Sethi Capital

Deepa Misra Harris, senior vice president, sales and marketing, The Indian Hotels Company, said “We are extremely delighted and proud to have been voted as one of the best hotel programs in three categories by our guests and to be benchmarked with the world’s best. This recognition from our esteemed patrons reiterates our commitment to deliver consistent value and experiences to Taj InnerCircle members.”

The Taj InnerCircle is a program for those who stay with Taj Hotels frequently or dine at its restaurants. Besides earning points, Taj InnerCircle offers its members easier, faster and more flexible check-in and departure formalities. The members can redeem these points for attractive rewards and enjoy member-exclusive benefits like price-offs on Taj Holidays, special offers on room tariffs, restaurants, private jets and spas across all their bands – Taj, Vivanta by Taj, Gateway Hotels and Ginger.

Voters from three global regions – Americas, Middle East / Asia / Oceania and Europe / Africa – vote for the best frequent travel program in the following seven categories: Program of the Year, Best Promotion for Earning, Best Promotion for Redemption, Best Redemption Ability, Best Customer Service, Best Elite Program and Best Loyalty Credit Card.