April 14, 2015
Red Bull Media House chooses Tata Communications as its global partner for connectivity and innovation
Partnership will also foster innovation in service and product development for Red Bull Media House
Nevada: Tata Communications, a leading provider of A New World of Communications™, today announced that it has been selected as the global connectivity and innovations partner by Red Bull Media House for its new television channel due to launch next year. Tata Communications has also been selected as the preferred media connectivity partner for the Red Bull events globally; transmitting live data over its fibre network to the Red Bull Media House headquarter.
|Rangu Salgame, CEO growth ventures and services provider group, Tata Communications with Andreas Gall, CTO, Red Bull Media House|
Originally known as a supplier of extreme sports content, Red Bull Media House today produces a broad range of formats and offers more than 1,000 hours of content to broadcast channels and digital platforms around the world.
Rangu Salgame, chief executive officer, growth ventures and service provider group, Tata Communications says “We’re excited to be the connectivity and innovation partner for Red Bull Media House. Our leading fibre network and constant bandwidth availability means that viewers of Red Bull Media House’s upcoming television offering will be able to tune in to watch their favourite events from extreme sports to live music, knowing that they will enjoy a seamless and high quality experience.
Andreas Gall, chief technology officer, Red Bull Media House, says “When we were looking for a connectivity partner to launch our television offering, we needed a network and service we could trust to deliver ground-breaking footage from across the globe. Whether we’re broadcasting a historic space jump or a live concert, we need to be confident of maximum uptime, global reach and security. We’re extremely proud to be launching this cutting edge technology with Tata Communications, a company that shares a DNA similar to ours in experimental improvement and continuous innovations. This partnership will further improve the experience for our fans across the globe.”
The partnership with Red Bull Media House is the latest development in Tata Communications’ commitment to enabling broadcast innovation. In 2014, Tata Communications became the first company to deliver a live 4K feed from a Formula 1® event. This landmark was achieved in September 2014 during a practice session at the 2014 Formula 1 Singapore Airlines Singapore Grand Prix, where live footage was delivered end-to-end over Tata Communications’ global video connect network, to Formula One management’s technical headquarters in Biggin Hill, UK. Demonstrated to an exclusive group of broadcasters, the live delivery highlighted the next generation 4K broadcast capabilities afforded by fibre-optic cable.
Tata Communications has further bolstered its media services offering by recently launching its media ecosystem that combines traditional video contribution services with IP-based connectivity to create a highly innovative global media platform. The new ecosystem enables seamless global transport and management of content as a cloud based managed service and supports global broadcast, OTT and mobility applications.